El Institute for Design de Stanford acaba de innagurarse. Este manifiesto (vía Metacool) es toda una declaración de intenciones. La innovación y el trabajo colaborativo como modelos organizativos.
Daniel Rodríguez (el autor de Metacool) nos habla sobre esta nueva escuela en 800-CEO-Read Blog:
I teach a graduate-level class at Stanford's Institute for Design (aka the "d.school"). In this class we provide an introduction to a design process built upon three key themes:
- Empathy for humans
- Problem solving via iterative prototyping
- Undertaking opportunities from an entrepreneurial point of view
This class isn't about the "craft" elements one commonly thinks of when the word "design" is mentioned. We're not teaching people to draw, paint, or sculpt. Instead, we're teaching people to think in an integrative fashion, pairing left-brain analytics with right-brain synthesis. Mastering this way of thinking doesn't happen overnight. You get there by reading, hanging out with interesting folks, and generally living life out loud.
Esas son las razones por las que a mi me interesa el diseño, y creo que el trabajo que hacemos, si es creativo, es diseño.
