En P2P Foundation Blog descubren que el modelo open business está más presente en los sectores productivos tradicionales de lo que se tiende a pensar. Stormhoek es una bodega sudafricana que ha autodescubierto que el proceso de creación y producción de vinos puede realizarse siguiendo la cultura del hacking. De hecho muchos enólogos siguen la ética hacker desde hace mucho tiempo aunque no la denominen de eso modo:
We think that the wine business is ripe for hacking.
Lots of people think of hacking in the illicit, sub-culture sense, but in the legitimate world of hacking, those folks are referred to as "Crackers". Hacking is simply about creating innovative solutions.
Copiar y remezclar procesos es una de las bases de la creación de un vino original:
Hugh pointed out to us a year ago that using Aussie and Kiwi tech to make Sauvignon Blanc in South Africa, was a hacker move. We were not the first to do this sort of thing, but that just means that there is a community of hackers in the wine business and we believe that it is these guys who move the industry forward.
We think that the recent award that we won for the best Pinotage produced in South Africa was based upon a production ethos that hacked some more traditional production techniques. Freshness of course, in a world where older is considered better, is a bit of a hacker approach.
Un buen hacker puede convertir un producto mediocre en un gran vino, mientras que un mal enólogo (¿aquel que cierre su código?) puede malograr una gran cosecha:
Wine is defined by historical paradigms and perpetuation of old beliefs: Place defining wine instead of a certain ethos of production that actually makes the difference.
Many people think that terroir defines a wine, but put the wrong winemakers, procedure or equipment into great terroir, and then terroir matters little. However, great technique can take the mundane and make it special. We see that with hacker driven producers like Andy Quady, making great wine in the heart of a commodity grape growing area. Randall Graham has done the same thing… created great products from mundane sources. How often has a great winemaker shown the potential of a hitherto under estimated area?
Quizás estos nuevos hackers de la vieja economía no descubran nada a la “gente de Internet”, pero sólo si la ética hacker se expande al mundo tangible lograremos un cambio ciudadano real.
